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Heartland Ag Parts
Co.  ·  Est. 1987
Lohrville, Iowa  ·  Calhoun County  ·  Company ID: HRTL
Built Tough. Priced Right.
Ready When You Need It.
Heartland Ag Parts manufactures precision replacement components for tillage, combine, and planter equipment - serving Midwest farm country from the heart of Iowa since 1987. This page demonstrates how Tailored.BI built a complete Microsoft Fabric data warehouse on Heartland's Epicor Kinetic ERP data.
Company Profile
About Heartland Ag Parts

The Business

Heartland Ag Parts Co. is a mid-size Make to Stock manufacturer of agricultural replacement parts headquartered in Lohrville, Iowa. With 20+ employees across stamping, machining, welding, heat treating, powder coat, and assembly departments, Heartland supplies wear parts and service kits to ag equipment dealers and co-ops across the Corn Belt. Demand is highly seasonal - driven by planting season in spring and harvest in fall.

The Epicor Setup

Heartland runs Epicor Kinetic ERP on-premises at their Lohrville facility with a secondary distribution center in Ames. Their data spans three years of journal entries, production jobs, inventory transactions, and AR/AP cycles - all with the seasonal pattern characteristic of ag parts. The Tailored.BI warehouse connects via the SQL Server ETL lane, using SysRevChangedDate watermark-based incremental refresh.

Epicor Kinetic represents a $500K–$2M+ investment for a manufacturer like Heartland. Tailored.BI exists to make that investment visible — turning years of ERP data into the decisions that run the business.

$9.8M
Annual Revenue
29
Finished Part SKUs
15
Dealer Customers
3 Yrs
Warehouse History
Product Catalog
Five Product Lines
TIL
Tillage Components
Plow shares 12"–16"
Disc blades 22"–24"
Flat & twisted shovels
CMB
Combine Wear Parts
Thresher bars std/HD
Round & square concaves
Top & bottom sieves
PLT
Planter Hardware
Poly & SS seed tubes
Finger pickup assemblies
12-row & 16-row rebuild kits
HYD
Hydraulic Fittings
Quick couplers 3/4"–1"
Hose assemblies w/fittings
ORB to JIC adapter kits
KIT
Service Kits
Tillage season prep S/L
Combine harvest prep
Planter spring rebuild
Business Intelligence Insight
Seasonal Demand Pattern
One of the most valuable outputs of the Tailored.BI warehouse for Heartland is visibility into seasonal revenue cycles - allowing inventory pre-building, staffing adjustments, and cash flow planning tied to the ag calendar.
Winter Pre-Season
JAN · FEB · MAR
55–85%
Slow period. Pre-season orders begin in March. Production builds FG inventory in anticipation of spring demand. AP heavy as raw materials are purchased ahead.
Planting Season
APR · MAY · JUN
135–155%
Peak demand for planter hardware and tillage parts. Customers stock up before field work. AR spikes and turns quickly. Labor runs overtime in assembly.
Summer / Harvest Prep
JUL · AUG · SEP
90–115%
Moderate activity. Combine wear parts start moving in September as harvest approaches. Dealers pre-order concaves and sieves for the season ahead.
Harvest Season
OCT · NOV · DEC
95–140%
Second peak driven by combine parts. October highest month of year. November stocking orders from dealers building for next spring. December tapers off.

8 Power BI Report Views

Built on the Tailored.BI Fabric data warehouse, connected directly to Heartland's Epicor Kinetic data. All reports share the same semantic model - one set of DAX measures, one dim.Date table, one source of truth across Finance, Sales, Operations, and Supply Chain.

Powered by Tailored.BI · Microsoft Fabric Warehouse · Epicor Kinetic
Financial
Income Statement
Revenue YTD
$9.8M
Gross Margin
41.0%
AR Aging
Total AR
$1.42M
90+ Days
$64K
Current$894K
31–60$284K
61–90$180K
90+$64K
Budget vs Actual
Revenue vs Bgt
+6.2%
COGS vs Bgt
+1.8%
AccountActualVar %
Revenue$9.8M+6.2%
COGS$5.8M+1.8%
Labor$1.27M-2.1%
SG&A$920K-0.8%
Purchasing & AP
Open POs
7
AP Balance
$312K
Midwest Steel$138K
Iowa Steel$96K
Precision Bar$78K
Operations
Sales by Product Line
Top Line
Tillage
YoY Growth
+8.0%
Tillage 32%
Combine 27%
Planter 24%
Hyd/Kit 17%
Inventory Health
Turns / Year
5.8x
FG Value
$1.68M
PartOn HandTurns
TIL-DB-222,8418.2x
CMB-TB-STD1,1047.4x
PLT-FP-STD2,2096.1x
KIT-COMB-HV3184.5x
Production Jobs
Open Jobs
8
Labor Var
-3.4%
STAMP98.8%
COAT95.1%
Shipping & Fill Rate
On-Time %
96.4%
Backlog
$148K
CarrierShpmtsOn-Time
UPS Ground11897.5%
SAIA LTL5294.2%
FedEx3898.1%
Co. Truck18100%

How your data flows

From Epicor to your morning dashboard

Every morning before your team arrives, Heartland's Epicor data moves through a secure managed pipeline — inventory transactions, AR balances, purchase orders, GL entries — shaped into clean reporting tables and delivered to Power BI. No Excel. No manual pulls. No waiting.

Epicor Kinetic — Heartland's ERP

Inventory transactions, sales orders, AR invoices, purchase orders, GL journal entries, labor time, and production jobs — all sitting in Epicor's on-premises database in Lohrville.

Read-only · Incremental · Encrypted

Tailored.BI managed warehouse

Only changed records move each morning — watermark-driven incremental refresh means Epicor is never slowed down. Data lands in a purpose-built Microsoft Fabric warehouse isolated to Heartland's account. Clean star-schema tables: inventory status, seasonal demand, AR aging, purchase spend, GL by account and period.

Refreshed daily · Monitored 24/7

Power BI — live every morning

Heartland's team opens a browser, logs in, and sees this morning's numbers — revenue by dealer, seasonal inventory position, AR aging by customer, purchase spend by vendor. Before planting season, before harvest, before Monday morning — the data is already there.

16
Epicor tables
Daily
Automatic refresh
8
Report views
Read-only
Epicor untouched

Make to Stock · Powered by Tailored.BI

Want this for your Epicor operation?

Heartland Ag Parts is a fictional make-to-stock manufacturer — but every table, every pipeline, and every report you just explored is built on real Epicor architecture.

If you run a make-to-stock operation on Epicor Kinetic — seasonal inventory, dealer AR, purchasing cycles — this is exactly what your subscription delivers. Live data, every morning, in your brand. Starting at $1,500/month.

See pricing → Start a conversation →